The New DeFi Standard
Launched in late 2020, Vesper is already charting its own course for the future of decentralized finance. The Grove was brought onboard during its inception to develop a forward-thinking brand as well as its user-friendly website and app design – positioning itself as a leader in the space.
The design team developed a custom wordmark for the Vesper brand, along with token assets to be used in the future for rewards and other incentives. Due to the majority of Vesper’s brand interaction occuring through its platform, the Vesper logo and token needed reduce well in size for mobile responsiveness, while remaining an identifiable piece of the brand. Color palettes were developed to reflect the expanse of outer space as well as the light that pulls a viewer in.
As the initial branding progressed, The Grove developed website and app wireframes to establish a flow of content and ideas for both the website and app. The design team coordinated with Vesper’s team of software engineers to identify specific functionality, data assets, and user flows through various screens of the Vesper app, honing in on how a user would use the data provided to make the best decisions for their crypto assets.
Merging form and function, The Grove developed the Vesper website to educate the user on Vesper’s products and provide an entry point to the Vesper app. Designs from The Grove were also used by Vesper’s software engineering team to fully integrate the brand into the platform being built. Data from the app is also fed back into the Vesper website to provide users with constant updates on their crypto holdings.
As Vesper’s agency of record, The Grove continues to create visuals to extend Vesper’s reach – through countless Medium and social graphics as well as supplemental charts, diagrams, and downloadable resources for Vesper users. Due to Vespers iterative nature, The Grove continues to iterate on these ideas as well – proving to be a trusted partner in the creative process.
