Brand Identity
We work to build the strategic and visual foundation of your brand – the core tenets and elements that hold everything together.
It’s more than just a logo – a solid brand identity is critical to a company’s success and position in the market. Done right, your brand can position you as #1 in your industry and drive growth. Our creative team is experienced in creating strong logo design and brand systems that align with your mission, draw in your ideal customer, and set you up for success.
We build brands that provide structure and flexibility – allowing your business to grow and evolve over time.
What is Brand Identity?
It’s the strategic and visual foundation of your brand.
Logo Design
Brand Strategy
Brand Standards & Visual Guidelines
Product Logos
Logo Refresh
Logo Extensions
Color Palette
Typography
Rebranding
Why is Brand Identity Essential?
It’s the foundation for everything you do and stand for.
01
Increases Brand Awareness
A unique brand identity differentiates your company from competitors – and creates memorable experiences for your audience.
02
Builds Customer Loyalty
Successful brands value positive emotional experiences with their customers – this starts with a clearly defined brand that knows exactly who they are.
03
Establishes a
Standard
As your business evolves, your team (and audience) will grow. Creating a solid foundation for your brand will make that growth easier to navigate.
04
Supports Future Growth
A strong brand identity and thriving connection with your audience will set the stage for future business growth and success.
Need ongoing design services to support your new brand?
We’re ready to help build or expand your brand into something your customers love – and competitors covet.
We’d love to connect.
Let’s talk.
A few frequently asked questions:
The branding design process involves several stages aimed at creating a unique and compelling brand identity that effectively communicates the essence of a company or product to its target audience. You can read more about this here.
This all depends on the complexity of the project and each project is unique but we find that our fee typically falls within the $5,000-$7,000 range.
We want you to be involved in every step of the journey. Our team will work with you to fill out a creative brief which will give us a thorough understanding of things like your business objectives, target audience, competitive set, key messaging, etc, arming us with all of the information we need to get started. It’s essential for both the design team and the client to maintain open and transparent communication throughout the design process, actively collaborate, and work together towards achieving the project objectives. By fostering a collaborative relationship and involving the client in key decision-making processes, the design team can ensure that the final design effectively meets the client’s goals and expectations.
Our primary focus is on technology companies but we have a breadth of experience across our team (decades) in CPG, services, non-profit and more.
Our designers have a range of experience levels, from junior designers to senior designers with decades of experience in the industry. Some of our designers may specialize in specific areas such as branding, graphic design, web design, UI/UX design, or illustration, while others may have a broader skill set that spans multiple disciplines.
