The Digital Chamber
Utilizing design to accelerate blockchain adoption and advocacy.
The Digital Chamber, a Washington, DC-based trade association for the blockchain industry, aims to promote digital assets and blockchain-based technologies through education, advocacy, and working with policymakers and the industry. Their goal is to create a pro-growth legal environment that encourages innovation, jobs, and investment.
The Grove team has been a virtual creative team for The Digital Chamber for over 5 years, working on various projects. One of our notable projects has been the branding for the annual DC Blockchain Summit, where we designed the web experience, signage, and promotional materials to create a successful event.
Services:
Virtual Creative Team
Brand Identity + Collateral
Website Design + Development
Logo Design & Brand Identity
Our team developed the new logo for the DC Blockchain Summit by creating a monogram of the letters “d” and “c,” symbolizing both Washington, DC and The Digital Chamber. This design choice emphasizes the city’s prominent role in policy and innovation and
The Digital Chamber’s leadership in the blockchain space. By merging these two elements into a sleek and modern logo, we crafted a visual identity that embodies both the prestige of the nation’s capital and the forward-thinking vision of The Digital Chamber.
Event Collateral
Our team extended the new DC Blockchain Summit logo and branding across all event materials, ensuring a cohesive visual identity on everything from signage to promotional collateral and digital assets, creating a unified and impactful presence throughout the tradeshow.
“The blockchain industry needs a lot of marketing and communications help in order to foster mainstream adoption of this technology. The Grove has a proven track record of curating complex technical topics into consumable content for a broad audience.”
Perianne Boring / Founder & President, Chamber of Digital Commerce
Website Design & Development
Our creative and development teams worked in tandem to extend the Summit’s branding to the event website, integrating the logo and cohesive design elements for a unified, user-friendly experience.
Building Evergreen Brand Equity
By updating the color palette and graphic elements each year while keeping the logo consistent, we’ve created an evergreen brand for the DC Blockchain Summit. This approach builds brand equity over time, ensuring the event feels fresh annually while maintaining a strong, recognizable identity.
Championing Technology Through Branding
By crafting a strong, cohesive visual identity and applying it consistently across all event materials and the website, our team helped to establish the DC Blockchain Summit as the capital’s leading event for championing Bitcoin, digital assets, and blockchain innovation.