Onramp Invest
Revitalized branding and web experience for a digital asset investment technology.
Onramp Invest’s primary goal is to eliminate barriers to economic opportunity through efficient technology. The company is relentless in its pursuit of making its platform as easy to use as possible while offering an unmatched suite of features for adapting services to the full spectrum of emerging digital assets.
After several previous attempts to refine their brand, The Grove team was tasked with developing a new visual brand and extending it to a web presence to showcase Onramp Invest as an established expert in the investment industry.
Services:
Brand Identity
Website Design + Development
Logo Design & Brand Identity
After exploring multiple approaches for representing Onramp Invest’s mission, our team crafted the Onramp Invest Spark Signet, which utilizes linear arrows pointing towards the center – where the combination of experience and knowledge of traditional asset management and the evolving digital currency market merge. This signet visually symbolizes the efficient technology that Onramp Invest offers to eliminate barriers to economic opportunity.
Visual Brand Standards
Our team introduced a new color palette with a more contemporary take on the colors used by many traditional finance brands. The colors were carefully selected to convey a forward-looking equity, and a modern clean sans-serif typeface was used to create a fresh and modern visual brand.
To support the rollout of the new brand, we created a visual brand guidelines document that outlines the usage of the brand elements.
Website Strategy & Visual Approach
Our team optimized the website’s structure and content for high search engine rankings. Based on the established brand standards, we created visual concepts for the website that highlighted aspects of the Onramp Invest platform. A new photography style was introduced to emphasize the human element of the new world of decentralized finance.
Website Design & Development
The selected concepts were extended across the entire site, striking a balance between user engagement and website performance. The website was developed with a forward-looking approach, allowing for content updates and scalability for future growth. The website’s design and development were carefully considered to ensure that it delivered a modern and streamlined user experience.
“We were confident The Grove could help us take our brand to the next level – helping us streamline, modernize, and mature our visual brand. The resulting work is exactly what we were looking for, and has helped us to create a distinct image in our industry.”
Ashton Chaffee / COO, Onramp Invest, LLC
Success Through New Branding
Through new branding and a new web experience, our team helped Onramp Invest present itself as a streamlined, modern, and mature brand. The new visual identity and website design helped Onramp Invest showcase itself as an established expert in the investment industry.