Dyme
Launch of a new blockchain rewards product, focusing on governance and voting.
The Dyme Protocol is a decentralized platform that allows users to lend, borrow, and trade digital assets. It is built on the Ethereum blockchain and uses smart contracts to facilitate these transactions. The platform is designed to provide a transparent and secure way for users to manage their digital assets without the need for intermediaries.
The Grove team was responsible for developing a visual identity for the new Dyme Protocol brand, which included creating a logo and other brand assets. We then extended this to a web experience to help promote the protocol and its features to potential users.
Services:
Brand Identity
Website Design + Development
Logo Design & Brand Identity
Our team started by exploring different approaches to represent the protocol visually. Through several rounds of exploration, the creative team developed the Dyme “D” signet, inspired by the use of pixels in digital imagery.
An all-uppercase custom sans-serif-type treatment was paired with the Signet to emphasize the stability and security provided by the protocol.
Visual Brand Standards
Our team drafted a visual brand guidelines document to support the rollout of the new brand. We broadened the application of their brand guidelines by providing expanded illustration elements and updating Dyme’s sales and marketing materials.
Website Design & Development
Our creative team embraced a minimalist approach to design graphics that capture the essence of a democratic and decentralized internet. We emphasized simplicity and transparency to reflect the core principles of the Dyme Protocol. Clean, uncluttered visuals were chosen to convey openness and accessibility, perfectly aligning with the protocol’s values. To further this commitment to openness, our development team built the website using the open-source WordPress platform.
Crafting a Cohesive Brand Identity and Web Presence
Our team created a brand identity and website for Dyme Networks that embody their mission to build community and advance a decentralized web. We developed a cohesive visual language and platform to amplify their commitment to internet revolution.