Noteworthy
Bringing the first crypto-backed banknotes to the market via engaging visuals and web design.
Noteworthy designs physical cryptonotes that represent various denominations of digital currencies. Their notes combine utility and security from paper money, digital assets, and blockchain industries. They look and feel like top-of-the-line currency while providing the highest grade of digital security.
The Grove team was tasked with developing a new visual brand for Noteworthy and a teaser website to generate interest in their new physical cryptonotes. We created a brand that is unique and appealing, resonating with potential consumers and conveying key benefits. The website focused on educating potential consumers and promoting the product’s release.
Services:
Brand Identity
Website Design + Development
Logo Design & Brand Identity
Our team explored multiple concepts before honing in on a design for Noteworthy’s logo. To enhance the connection to the world’s banknotes, we incorporated type treatments commonly used in currency design and added the “IOI” moniker, which references the binary code utilized in printed banknote design.
Visual Brand Standards
We expanded on the logo by developing a visual brand that took inspiration from the warm, cool, and often brighter tones found in paper currency around the world. We incorporated repeating patterns and layered applications to create a cohesive and recognizable brand that could be adapted to the evolving world of Web 3.0.
Product Renderings
As aspects of the banknote design were refined by the Noteworthy team, our team created a series of realistic graphics to give the banknotes a sense of space and context. These were used to highlight key aspects of the banknotes and its technology.
Website Design & Development
Our team utilized the banknote graphics as a teaser for future launches and created a pre-sale website to encourage users to reserve Noteworthy’s crypto-backed banknotes. After the banknotes were ready for sale, we expanded the website to include an e-commerce platform to support the sale of the banknotes.
“We transformed Noteworthy’s vision into a compelling brand and website that highlight the innovation of their physical cryptonotes.”
Grisson Davis / VP & Creative Director, The Grove Creative
Successful Product Launch by Design
Through launching two versions of the website based on a cohesive and recognizable visual brand, our team was able to support Noteworthy in bringing the first crypto-backed banknotes to market.