MG Stover
Elevating an established brand with new visuals and a modern web presence.
MG Stover is a financial services firm that provides customized back-office solutions to the alternative investment industry. They offer a range of services including fund administration, accounting, and consulting, as well as technology solutions to support their clients’ needs. Their clients include hedge funds, private equity firms, family offices, and other alternative investment entities.
The Grove team worked to extend MG Stover’s existing logo into a cohesive visual brand that would help establish the company as a leader in back-office financial services. We aimed to create a new web experience that would be visually appealing and user-friendly for clients. By utilizing the existing logo and incorporating it into the new web design, we were able to create a unified and consistent visual brand.
Services:
Website Design + Development
Visual Brand Strategy
Our team researched MG Stover’s competitors, analyzing their visual branding, messaging, and overall market positioning.
By reviewing competitors’ websites, marketing materials, and social media presence, we gained insights into industry standards and identified opportunities for improvement and differentiation.
Brand Refresh
Working with a diverse range of hedge, venture capital, private equity, and digital asset funds, MG Stover needed a consistent visual system to communicate trust and dedication to their client base. Our team developed guidelines covering typefaces for headings, subheadings, and body copy for use in both print and on screen applications.
In addition to typography, we established photography guidelines for the brand, providing MG Stover with the tools to seamlessly integrate color palette, typography, and photography styles, resulting in a professional and approachable aesthetic.
Website Design & Development
Our team utilized the new brand guidelines to create a revitalized web presence that highlights MG Stover’s boutique, client-focused approach. The website was developed with a forward-looking approach, enabling easy content updates and scalability for future growth. Careful consideration was given to the website’s design and development to ensure a modern and streamlined user experience.
Improving Client Engagement Through Brand Transformation
Our team assisted MG Stover by enhancing their visual brand and web experience, providing a more accurate representation of the tailored services they offer to clients, resulting in improved client engagement.