Will
Guthrie
Associate Art Director
A Winston-Salem native with a keen eye for design, Will has been shaping bold, engaging visual identities since joining The Grove team in 2017. As Associate Art Director, he draws on a wealth of experience creating brand and identity systems for premier craft breweries and beyond, channeling that expertise to guide the creative team toward strategic, forward-thinking concepts that elevate brand narratives across every medium. He loves diving deep into client briefs, encourages the team to #TrustTheProcess, and never misses the chance to toss out a well-timed pun.
When he’s off the clock, you might find Will roaming art galleries, perfecting his disc golf swing at Stonewall, or passionately debating IPA varieties—always with an eye out for a questionable font choice.
Also Known As:
Will Smith
Dogs or Cats:
Dogs, but also cats.
Local Brewery:
Joymongers
Favorite Podcast:
Smartless
Coffee Preference:
Black
Side Gig:
Fly Fishing