Roadway
Revolutionizing the retail experience for merchants and consumers with a compelling brand identity.
Radpay is a payment processing company that leverages blockchain technology to provide secure, fast, and cost-effective transactions. They offer a range of payment solutions for businesses, including online payments, point-of-sale transactions, and mobile payments. Radpay’s platform is designed to be flexible and customizable to meet the unique needs of their clients, with a focus on user experience and ease of use.
The Grove team was tasked with developing a new visual brand that would be unique and appealing to potential investors. We extended this brand to a teaser website that was specifically designed to generate interest in Radpay and attract investors. Additionally, we created presentation materials that showcased the brand’s unique offerings and benefits.
Services:
Brand Identity + Collateral
Website Design + Development
Research & Visual Brand Strategy
Our team conducted extensive research on various sections including traditional credit cards (Visa, MasterCard), money transfers (PayPal, Venmo), rewards programs (OpenTable, Fivestars), and alternative shopping experiences aimed towards an ‘early adopter’ group (ThredUp, Giftagram).
We also ensured that blockchain had an underlying influence on this consumer-facing platform. The Grove explored options that would excite the end-user while maintaining a blockchain aesthetic that was clean, modern and could be used in a token format.
Visual Concepts
As part of our exploration process, we developed mood boards to visualize how different concepts could be implemented in real-life scenarios. Our ideas encompassed consumer-focused application designs, retailer store-front decals, and virtual tokens to be shared as rewards.
Brand Identity & Extension
After the logo design was selected, our team extended the brand identity to a teaser website to share with potential investors.
The primary objective was to keep the site simple yet informative, while allowing for additional information to be added as the company evolved over time.
Increasing Engagement Through Branding
Our team created a unique brand identity that stood out from traditional banking and payment processing brands. Through the new branding we were able to help excite both merchants and consumers about blockchain technology and drive engagement.