HiringSolved
A modernized web experience for an AI-powered recruiting platform.
HiringSolved is driven by the belief that technology should help people stay human, find meaningful work, and build inclusive workplaces. They optimize recruiting with AI-powered search and match capabilities, helping teams beat the competition to top talent and find great people whose qualifications align perfectly with target roles.
The Grove team was tasked with elevating HiringSolved’s web presence to present the brand as one of the leading platforms in employee recruiting.
Services:
Virtual Creative Team
Brand Collateral
Website Design + Development
Building the Foundation
Our team worked with HiringSolved to identify the most relevant content, devise a new website structure, and optimize the user flow for the new website. This approach helped us set clear objectives for the copywriting process.
While the original website content had a more technical and product-driven tone, the new website needed to reflect a more casual and people-focused tone, highlighting HiringSolved’s expertise in helping recruiters find the best job candidates.
Content Strategy & SEO
When developing the website structure, we took into account audience segments, key features that recruiting teams look for, and technical SEO. Our team created a new site map catering to these specific needs, which aligned with the overall strategy of the website.
We carried out preliminary keyword and competitor research to optimize existing content and create additional content. Our additional SEO solutions included standard on-page optimizations such as page titles and descriptions, alt text, 301 redirects, internal linking, and header tag optimizations.
Building Wireframes
Once the new website content was approved, we established wireframes for each and every page of the new site. This phase was important in providing visual hierarchy to the newly written content. It allowed our design and development teams to coordinate with the client on how the website looks and functions for an end user, leading to the creation of a fully-functional, mobile-responsive website. We also developed a custom navigation bar to house page descriptions and highlighted materials.
Website Design
We gave life to the wireframes by incorporating color, photography, interactions, and style. The previous version of the website predominantly featured the darker blue from the HiringSolved logo. However, we needed to make the new website softer and more approachable, focusing less on a corporate style. We highlighted the technology and the people it connects through a lighter color palette mixed with photography of job candidates.
Brand Collateral
Our team worked directly with HiringSolved’s internal marketing team creating multiple sales and marketing materials, ensuring the brand guidelines were implemented effectively and consistently, resulting in a cohesive and recognizable brand identity.
“We now have a cohesive brand story that confidently shares who we are and what we bring to our users.”
Devyn Hinchee / Senior Manager, Marketing, HiringSolved
Bringing Life to a Brand Focused on People
By revamping the brand and launching the new website, our team was able to help HiringSolved establish itself as a premier platform for employee recruitment, bringing clarity to a brand that is focused on recruiting and placing the emphasis on people.