Blockforce Capital
A refreshed look-and-feel for an award-winning investment firm in the crypto space.
Blockforce Capital is an investment management firm specializing in cryptocurrency and blockchain-related investments. They offer a variety of investment products, including hedge funds and exchange-traded funds (ETFs), that provide exposure to the rapidly growing blockchain industry. Blockforce Capital uses a research-driven approach to identify investment opportunities and manage risk, focusing on transparency and investor education.
Before launching additional marketing and fundraising efforts, Blockforce Capital tasked The Grove team with refining their visual brand and marketing materials. The objective was to enhance brand equity by revitalizing the visual brand, web experience, and marketing materials, as well as establishing standards for future brand collateral.
Services:
Brand Identity + Collateral
Website Design + Development
Brand Refresh
After exploring various approaches based on research of competitors in the cryptocurrency and blockchain-related investment space, our team refreshed the visual brand by introducing a modern color palette and typefaces. We retained the established equity in the wealth-lines and text approach of the existing logo and focused on Blockforce Capital’s key tenets of trustworthiness, sophistication, and discipline.
Visual Approach
By extending the use of the wealth-lines to subtle textures and patterns, the updated visual brand maintains continuity while infusing a contemporary feel.
By carefully considering the existing logo’s core elements, we successfully modernized the brand’s aesthetic without losing its essence.
Website Design & Development
Our team utilized the new visual brand to create a revitalized web presence highlighting Blockforce Capital’s research-driven investment and risk management approach. Careful consideration was given to the website’s design and development to ensure a modern and streamlined user experience. We developed custom graphic treatments highlighting the ideas of transparency and investor education. The website was developed with a forward-looking approach, enabling easy content updates and scalability for future growth.
Brand Collateral
Expanding on the new visual branding established through the new web experience, our team created templates and graphic assets for refreshed investor materials and other brand collateral, extending the tools available for Blockforce Capital’s internal marketing and client relations teams.
“The Grove did an outstanding job of not only helping us re-design the look and feel of our brand; they elevated our ability to tell our story.”
Brett Munster / Portolfio Manager, Head of Fundamental Research, Blockforce Capital
Branding That Speaks to Both Client and Investors
By creating the refreshed visual brand and the new web experience, our team helped elevate Blockforce Capital’s ability to share its brand story with potential clients and investors